Our ‘why’


Hi there welcome back, you know I was looking around our own website, this website just the other day and it occurred to me that there's not that much on our website about what we stand for, what we're about. I don't know if you've seen the TED talk by Simon Sinek, the one where he talks about the reason people buy from you. It's not so much what you do but it's the why you do it, and I don't think there's much of the ‘why’ on our website, so I thought I might put that right now with a very short video blog that explains our ‘why’.


If for a long time we've been totally passionate about improving the quality of leadership and management capability everywhere you know right across the globe. We're based in the UK so we're kind of starting there but really our work does take us into all the corners of the world and it's so important to us to do this because we have a vision of a day when the employees wherever they work are getting the leaders and managers they deserve. That's a bit long-winded so if I just abbreviated what I've said is that you know what drives us is and what is our passion is improving the quality of leadership capability everywhere and we're not gonna rest until we see a day when employees get the leaders and the managers they deserve.


Now we've chosen that last section very carefully, it is in effect our vision but it's interesting because we recognize that there's a spectrum of employees from you know the very best to the not very best. You know when we talk about employees getting the leaders and managers they deserve, what we really mean is that if you're a fantastic employee you know you show up on time you do a fantastic day's work. You always meet your objectives you're generally nice to be around, you're a good team worker, you'll make a contributor, customers love you et cetera, you know when you're that kind of an employee you deserve the very best leadership and management capability that there is.


It's not the case very often. Those employees are kind of left to get on with it they are almost taken for granted and that's not good but it happens and then you could go to the other end of the spectrum where you know they're not so good, they're not showing up on time, they're not meeting their objectives, they are generally unreliable. Perhaps not even that trustworthy, they don't contribute a lot, they're not a great team player, they're not that great to be around, customers don't particularly enjoy working with them etc. Now when you're looking at that kind of employee you know that's not good and they need a different style of manager management or leadership and that's not happening either. You know sadly the world seems to be littered with examples of where those guys are just kind of taken for granted and these guys are just you know ignored or brushed under the carpet and it's all to do with the quality of leadership and management capability. That's what we're about, we're about improving.


I think in terms of the old one management book by Ken Blanchard, those of you who know that book will know that it's very simple premise, you know it starts with setting goals and then you're basically praising people when they achieve those goals or you're reprimanding them if they fail. Obviously there's a step between gold non-achievement and reprimand, you need to do the diagnostics and a proper investigation etc but it's pretty much that simple and that's the kind of leaders and managers that I believe are not very common that's why we do what we do. This is something that I don't normally do, I'm going to recommend a book to you. Now this book is right up there, in my experience there have been a number of seminal texts that have impressed me in my lifetime. One of them was by Napoleon Hill ‘Think and Grow Rich’ then there was the famous Dale Carnegie book: How To Win Friends And Influence People’. Much later there was the book by Steven Kobe you know the Seven Habits of Highly Effective People’. Another seminal text of me is The Road Less Travelled by M. Scott Peck and some of you are fans of Anthony Robbins who wrote the book Awaken the Giant Within. I'm a fan of some biographies like Jack Welch Straight from The Gut’, Winning etc.


Really this is the first book I've ever recommended certainly on the video and it's called Principles and it's by a guy called Ray Dalio. I can assure you I'm not benefiting or profiting from mentioning this guy's book but it's a fantastic book on leadership principles, leadership and management principles. Some of you may know who Ray Dalio is, if you don't I encourage you to google him. He's pretty interesting and what he's done is he’s built a fantastic business up over the years, it's a hedge fund business so he's not a trainer or facilitator or coach by training. Some of the writing is kind of naive if you're in our world letting him do it but what he writes about I think is from the heart. It’s so interesting to read I really recommend it so once again that's Ray Dalio’s book ‘Principles’.


Right I'm gonna leave it there, thank you for watching!


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