Briefing 360 Degree Feedback


Hi there!


Welcome back!


The stimulus for this vlog has arisen from our long-term experience in running 360 degree feedback implementations off our click-360 platform.  And it seems that we’re not alone, a recent literature search throws up similar findings. In this video, we'll talk about briefing 360 degree feedback. My specific focus this time is how do you set up 360 surveys so that participants and raters are engaged and motivated to contribute good quality feedback and well within the designated timeframe?


You know what the most common method is?  An email invitation, generated automatically from the system. Wow!  Now…I know you’re not doing that, you wouldn’t be watching this.  Because you recognise that every day’s a school day, we’re all work in progress.  In short, you want to learn.


Here are some other methods for briefing 360 implementations.  The first one is probably the next most popular method, and it’s some sort of comms email that precedes the auto invite.  Only marginally more successful in our experience.


Another option is to get everyone together, so you put all the participants in a room - they're the ones that are getting the 360 – and you run them through some sort of physical awareness briefing.  But that’s losing popularity owing to the resource requirement and the fact that in many cases people are geographically dispersed.


Nearly as good is the virtual awareness briefing, via some sort of webinar platform.  That works pretty good.  It’s a lot better than an email and it’s pretty low cost too.  It doesn’t even require everyone to be present, because the session can be recorded and sent to those who couldn’t attend later on.


But now there’s a new method.  With the advent of mobile digital technology, emails can carry embedded video, optimised for mobile viewing.  One video could feature the chief exec explaining why the 360 programme is so vital, how it supports and underpins all the strategic objectives, etc.  Done well, it could make each participant feel really special.


The next video could explain the timelines, the process, contracting around confidentiality, outcomes, etc. it might even show screenshots of the questionnaire interface and the report, especially if participants are new to 360.


Briefing 360 Degree Feedback

The third video is optional, but if your programme is going out to people who want to grow and develop, the video could role model a conversation between the participant and a would be rater where the rater is invited personally and briefed on what to expect by the participant.  It’s a contracting conversation. That way, you only need to brief participants, they brief their raters.


If you want to see how we do briefing 360 degree feedback, email me at and I’ll send you a template.


Any of those methods is better than an automated email from the 360 system…the last one is inexpensive and gaining popularity.  Please use the comment facility underneath to share what methods have worked well for you, and thank you for watching.